Amadeus Teams Up with Malaysia’s CIT for Digital Overhaul in Travel Tech
Kuala Lumpur, Malaysia – In a big move for the travel industry, global travel technology giant Amadeus has partnered with Corporate Information Travel Sdn. Bhd. (CIT), a leading Malaysian business travel firm. CIT has picked Amadeus as its go-to partner for digital transformation, and it’s shifting its operations to the Amadeus Travel Platform. This upgrade promises richer air travel content and cutting-edge features to keep CIT ahead in the game.
Thaddeus Foo, Managing Director at CIT, couldn’t be more excited. "We’re betting on Amadeus to bring our digital transformation dreams to life," he says. "CIT wants a rock-solid, scalable system that fuels our growth and boosts efficiency. Our goal? Free up our consultants from boring routine work so they can focus on top-notch customer service and our core values. With Amadeus’ smart tech, we’ll build efficient systems that scale easily. Plus, we’re gearing up to launch a customer-friendly website packed with modern options like NDC content, helping us stay competitive in the digital travel retail world."
This collaboration highlights how Amadeus is driving the future of travel agencies across Asia Pacific with fresh innovations and streamlined operations. Ramona Bohwongprasert, Senior Vice President for Southeast Asia, Inside Sales & Startups APAC at Amadeus’ Travel Sellers division, shares the enthusiasm. "We’re thrilled to team up with CIT for a complete digital revamp and an upgrade to their content lineup," she explains. "This partnership shows the power of Amadeus’ all-in-one travel technology – going way beyond just content to include digital retailing, automation, productivity tools, and back-office support. It’s exciting to lead the charge in Southeast Asia travel tech, as agencies like CIT adopt next-gen solutions to safeguard and expand their businesses."
Founded in 1985 and based in Kuala Lumpur, CIT has been a trailblazer in business travel management. The company just marked its 40th anniversary and specializes in quick airline bookings, ticketing, and corporate travel deals with affordable fares from over 130 airlines worldwide. This tie-up with Amadeus could redefine how travel agencies in Malaysia and beyond handle digital shifts, making business travel smoother and more efficient for everyone involved.
(This story is based on a press release from PRNewswire. holds no responsibility for its content.)
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