Mumbai, October 10 – Bhagavad Gita for All (BGFA), a quick‑growing faith‑tech company, has joined forces with India’s prime‑time cricketer Shreyas Iyer. The partnership puts ancient Indian wisdom in the spotlight as a ready‑to‑use tool for performance, balance and smart decision‑making in high‑pressure settings.
BGFA is led by entrepreneur Prithviraaj Shetty. Over the past ten months, the company has sold more than 10,000 copies of its Bhagavad Gita collection and registered over 100,000 users on its mobile app. The platform’s popularity shows how young professionals, students and business leaders are turning to structured, purpose‑driven thinking to stay focused and resilient.
“Iyer is a great example of someone who stays calm even when the ball is on his chest,” said Shetty. “The Bhagavad Gita is not just a book. It’s a companion that helps you reflect, stay balanced and find purpose when life gets tough.”
Iyer, known for his composure and leadership on the cricket field, welcomed the partnership. “The Bhagavad Gita for All is beautifully designed and incredibly relevant for today’s generation. It’s not only a book but a guide that helps you stay balanced and purposeful,” he said.
BGFA’s suite of tools—video‑based e‑books, a mobile app and the AI companion “My Krishna”—aims to weave reflective thinking into everyday routines. This offers a modern way to bring timeless wisdom into leadership development, performance training and emotional wellness.
The platform has already worked with high‑profile Indian celebrities, including Suniel Shetty, Shilpa Shetty, Shamita Shetty and Vidyut Jammwal. Bringing Iyer on board is a strategic move, targeting Gen Z and Millennials while entering conversations about high‑performance leadership and mental conditioning in workplaces and schools.
As the global wellness market is set to hit almost $6.8 trillion in 2024, BGFA sits at the intersection of tradition and modern productivity, making ancient insights accessible for today’s busy, high‑energy lives. The partnership with Iyer signals that the Bhagavad Gita’s lessons can help athletes, executives and everyday people tackle challenges with calm focus and clear purpose.
Source: aninews
Stay informed on all the latest news, real-time breaking news updates, and follow all the important headlines in world News on Latest NewsX. Follow us on social media Facebook, Twitter(X), Gettr and subscribe our Youtube Channel.
