What happened when a pop‑song experiment turned into a social‑media craze? A former American Idol contestant, singer Sophia James, set out to boost the share‑rate of her new single, “So Unfair,” and ended up creating a viral TikTok trend called “Group 7.”
How the trend started
• James heard that TikTok creators could “bully” the algorithm by posting a series of clips that keep users scrolling.
• She released seven short videos, each set to her new track.
• In each clip she listed viewers who watched in order, assigning them to “groups.”
• People who caught the seventh video became “Group 7” members.
The finale posted on TikTok hit 16 million views in just four days and has now surpassed 20 million.
Why it feels exclusive
The comment sections exploded with praise for “Group 7.” Users dubbed it the “elite” or “coolest” group, and influencers like Aaden Pierce amplified the hype with playful challenges—“When are we taking over Groups 6, 5, 4, 3, 2, 1?” Everyone wanted to join.
Yet many felt left out, comparing it to a high‑school lunch table where the popular kids sit. TikTokers Raxter Riley and Ezra Sosa both shared videos expressing that feeling—whether it was missing the group invitation or being unaware of the inside joke.
James clarified that the other numbers are fictional; she says “there really is no one in Groups 1–6. Group 7 is everyone.” Her aim was simply to push her single viral, not to gatekeep fans.
The trend’s next step
To keep the community alive, James announced a real‑world “Group 7” meet‑up and encouraged fans to meet in person. She calls it “the funniest thing ever” and hopes it spreads less indoors and more outdoors.
Other TikTok memes
The “six‑seven” chant from Skrilla’s “Doot Doot (6 7)” is a different type of inside joke—less exclusive, more playful.
Source: New York Post
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