In a big win for Delhi’s fight against air pollution, over one lakh residents have stepped up as Vayu Mitra champions, pledging to promote clean air. This exciting initiative, backed by the Ministry of Environment, Forest and Climate Change (MoEFCC) and the Commission for Air Quality Management (CAQM), has spread awareness across the city’s dirtiest spots.
The campaign hit nine major air pollution hotspots like Narela, Bawana, Mundka, Jahangir Puri, Vivek Vihar, Rohini, R.K. Puram, Okhla, and Anand Vihar. It also reached busy public places, drawing in crowds from all walks of life. WWF-India’s Environmental Information, Awareness, Capacity Building (EIACP) Programme Centre played a key role as the resource partner, teaming up with CAQM to make it happen.
From June to August, the ‘Breath of Change – Clean Air, Blue Skies’ drive hosted more than 25 workshops. Students promised to lead eco-friendly changes, Resident Welfare Associations (RWAs) vowed to cut local pollution, and everyday citizens joined in. The message was clear: be a responsible Delhiite, skip firecrackers, and stop others from burning them too.
These events united students, RWAs, commuters, and neighborhoods, reaching over 1.32 lakh people in Delhi’s worst air pollution areas. Picture this—from schoolrooms and crowded metro stations to factories and parks, everyone got fired up about sustainable living. Kids, teachers, parents, RWA heads, and regular folks all took the Vayu Mitra Pledge, committing to small daily steps for cleaner air.
Workshops dove into the real talk on air pollution: what causes it, where it comes from, and how it harms our health and environment. They even screened the Mission LiFE documentary to drive home the need for green habits. Plus, a tree-planting push under ‘Ek Ped Maa Ke Naam 2.0’ saw nearly 1,750 plants handed out and planted, with students leading the charge. An interactive quiz kept things fun and engaging.
By September 8, the campaign had touched over 2 lakh people through on-ground activities and social media blasts. It sensitized more than 65 schools in key pollution hotspots, building a stronger community against Delhi air pollution.
To amp up the impact, organizers rolled out cool new tools like a Carbon Footprint Survey with dashboards to track RWA efforts and personal carbon footprints. They demoed the SAMEER app, hosted student exhibits on solar power and “waste to wealth” ideas, monitored Air Quality Index (AQI) levels, and ran quizzes. Social media helped reach even more folks, making clean air initiatives feel fresh and doable for everyone.
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