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Wednesday, September 24, 2025

AI could affect 90% of jobs but also boost market value by USD 16 Trillion: Morgan Stanley

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Artificial intelligence is shaking up the business world like never before, promising to boost productivity, create new jobs, and pump trillions into the global economy. A fresh report from Morgan Stanley Research dives into how AI adoption could transform 90% of jobs worldwide, unlocking massive economic value for companies.

The report predicts that full AI rollout in S&P 500 firms could bring in a whopping $920 billion in annual net benefits. Out of this, $490 billion might come from agentic AI—think smart software that plans, makes decisions, and handles tasks with little human help. Another $430 billion could flow from embodied AI, like humanoid robots taking on physical work.

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Over the long haul, this AI-driven productivity boom might add $13 trillion to $16 trillion to the market value of S&P 500 companies alone. That’s huge for investors eyeing AI’s impact on stock prices and corporate growth.

But here’s the big question buzzing among business leaders: Will AI supercharge profits or just wipe out jobs? The report leans optimistic, saying AI won’t just automate roles—it’ll enhance them and spark new ones. History shows tech revolutions, from electricity to the internet, have reshaped work without destroying it. AI could do the same by driving demand for reskilling and fresh careers in areas like data governance, compliance, and cybersecurity.

Heather Berger, a U.S. economist at Morgan Stanley, puts it simply: “While some jobs may get automated, others will get a big lift from AI tools, and it’ll create entirely new positions.” Companies are already gearing up, with roles like Chief AI Officer popping up to lead the charge.

Morgan Stanley spots three sectors ripe for AI-driven gains: consumer staples (like retail and distribution), real estate management, and transportation. Imagine AI optimizing supply chains for faster deliveries, personalizing prices to boost sales, or deploying autonomous robots for logistics and property tasks. These changes could redefine how industries operate.

With AI tech improving at breakneck speed—doubling capabilities every seven months—the report urges investors to watch closely. The real potential for value creation in artificial intelligence might be bigger than we think, so staying ahead on AI adoption trends is key for businesses and markets alike.


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