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Wednesday, January 21, 2026

Aloft Surabaya Pakuwon City Debuts as East Surabaya’s Newest MICE Destination

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Discover Aloft Surabaya Pakuwon City: Your New Go-To Spot for Business and Fun Events

Hey, travelers and event planners! If you’re looking for a fresh vibe in East Surabaya, Indonesia, Aloft Surabaya Pakuwon City just opened its doors as the city’s first Aloft hotel under Marriott International. This stylish spot is all about shaking up the MICE scene—think meetings, incentives, conferences, and exhibitions—with spaces that mix bold designs, high-tech setups, and that lively Aloft energy perfect for today’s business and social gatherings.

What makes it super convenient? The hotel connects straight to Pakuwon City Mall, Surabaya’s massive lifestyle hub packed with shopping, dining, and entertainment. Plus, it’s just a quick drive to Kenjeran Beach for some seaside relaxation, the iconic Suramadu Bridge, and Juanda International Airport. Whether you’re flying in from abroad or keeping it local, this location saves you time and hassle.

Flexible Event Spaces That Spark Ideas

Aloft Surabaya Pakuwon City packs in seven Tactic meeting rooms that scream creativity. These spots boast modern layouts, pops of color, and setups you can tweak for any need—from brainstorming sessions to team-building fun. Need something bigger? The grand ballroom covers 489 square meters with soaring ceilings, a spacious pre-function area, and top-notch AV gear. It’s ideal for everything from product launches and corporate conferences to dreamy weddings and bustling exhibitions. You can customize it all with a fresh, modern twist.

"We designed this place to fuel bold ideas and real connections," says Reza Aryawarman, Multi-Property General Manager for Pakuwon Portfolio Hotels under Marriott International. "It’s exciting to bring a top-tier MICE destination to East Surabaya, handling events big and small for businesses and celebrations alike."

True to the Aloft brand, it’s not just about work—it’s a lifestyle hub. After meetings, grab Asian comfort food with a contemporary spin at Vibe Restaurant. Unwind with live music and cocktails at Echo Lounge & Bar, or chat casually at the W XYZ® bar. Feeling peckish late? Hit Re:fuel by Aloft® for 24/7 grab-and-go bites to keep your energy up.

A Local Twist on Global Style

Aloft Surabaya Pakuwon City adds some Surabaya flair with mascots Elzo (short for Electric-Zone) and Keppy (Kepo and Happy). These fun characters reimagine the city’s famous folklore heroes, Sura and Baya, from a mural series called Merasa Bahagia by local artist Peter Rhian (aka Redmiller Blood). You’ll spot them in vibrant murals, digital art, and even limited-edition merch, blending Surabaya’s story with the hotel’s worldwide vibe.

The hotel offers 233 loft-style rooms and suites that feel like home away from home. Expect comfy platform beds, walk-in showers, 55-inch smart TVs, and smart layouts for work or chill time. Above each bed, you’ll find unique takes on the Merasa Bahagia mural, and big windows let in stunning views of the Surabaya skyline, Kenjeran Beach, or the Suramadu Bridge.

As part of Marriott Bonvoy®, the award-winning loyalty program, you can earn and redeem points across over 30 global brands. Score free stays, exclusive perks, and curated experiences—membership is free and easy to join.

Ready to book a stay or plan your next event? Check out www.aloftsurabayapakuwoncity.com for details.

Quick Facts on the Brands Behind It

Marriott Bonvoy connects you to incredible hotels and adventures in over 10,000 destinations worldwide. Earn points on stays, credit card spends, and more, then redeem for free nights or unique experiences. Dive in at marriottbonvoy.com or grab the app for Instagram, TikTok, and YouTube updates.

Pakuwon Group, one of Indonesia’s top real estate players, builds vibrant urban spots like superblocks with retail, homes, offices, and hotels. They’ve got landmarks such as Tunjungan Plaza and Pakuwon Mall in Surabaya, plus hotels under brands like Sheraton, The Westin, and Marriott in cities across the country. Learn more at www.pakuwonjati.com.

Aloft Hotels, with over 230 spots in 33 countries, keeps things fun and flexible—think pet-friendly stays, social bars, and local touches. Enjoy Re:fuel’s quick breakfasts, W XYZ’s cocktail scene, and the Arf program for your furry pals. Visit www.alofthotels.com or follow on social media. It’s all tied into Marriott Bonvoy for those extra rewards.

(Advertorial note: This story draws from a PRNewswire release; we’re sharing the highlights for you!)



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