Alstone, a top name in premium exterior cladding, has just rolled out an exciting new TV commercial starring Bollywood heartthrob Kartik Aaryan. The catchy tagline—”Think Cladding, Think Alstone”—positions the brand as the go-to choice for innovative and long-lasting cladding solutions that wow architects, designers, and everyday homeowners alike.
In the ad, Kartik delivers a fun, heartfelt monologue about why he just can’t bear to leave his stunning home. It’s all thanks to Alstone’s premium cladding, which gives the place a classy, stylish vibe with unbeatable durability. The story hooks you right away, showing how this versatile material turns ordinary spaces into something truly special and unforgettable.
Sumit Gupta, Managing Director of Alstone, couldn’t be more thrilled about the launch. “This campaign captures our brand’s growth and our promise of quality and trust,” he says. “Kartik Aaryan’s energetic style matches our innovative spirit perfectly. We picked him because his take on loving your home will connect with millions of Indians. It redefines cladding as more than just a building material—it’s the key to bringing your dream designs to life.”
The TVC isn’t just for pros in construction; it reaches out to regular folks dreaming of beautiful homes. Alstone’s cladding doesn’t only shield buildings from the elements—it adds elegance and makes those everyday moments at home feel magical.
Pankaj Malhotra, Vice President of Sales and Marketing at Alstone, shares the strategy behind it all. “We wanted a campaign that’s fun and sticks in your mind, showcasing our wide range of stunning cladding options,” he explains. “Kartik’s charm makes him ideal for connecting with viewers. The ad tells a relatable tale of home sweet home, and our tagline seals the deal: When you think cladding, Alstone is the only name that comes to mind.”
To spread the word, Alstone is launching a full-scale 360-degree marketing push across TV, digital platforms, print, and outdoor ads. This bold move keeps the brand ahead in the cladding industry, boosting awareness of their creative, eye-catching products. It’s set to spark fresh ideas in architecture and grab attention from young homeowners and beyond.
For two decades, Alstone has led the way in cladding manufacturing, offering everything from Fire Retardant Composite Panels (FRCP) and Metal-based HPL to Aluminium Honeycomb Panels, Metal Louvres, and Zinc Composite Panels (ZCP) in partnership with VMZINC from France. With cutting-edge plants in Dehradun, Uttarakhand, and Kotputli, Rajasthan—plus their own coating line—they deliver top-quality cladding solutions fast and reliably.
Check out more on Alstone’s premium exterior cladding at https://alstoneindia.com/.
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