Amway India has rolled out two new anti‑aging serums aimed at keeping skin looking firm, smooth and radiant. The products, called Artistry Skin Nutrition Defying Serum and Correcting Serum, target early and advanced signs of visible skin aging respectively.
The serums build on the brand’s existing Hydrating, Balancing & Renewing and Firming lines, and they are made with Nutrilite‑grown botanicals. Nutrilite, the world’s leading plant‑based vitamin and supplement brand, supplies the key ingredients, which include white chia seed and a botanical protein complex. The formulas are vegan, free of parabens, phthalates, mineral oil and cyclic silicones, and they’re clinically tested for safety and efficacy.
“India’s skincare market is growing fast because people are more aware of skin health and want premium, plant‑based products,” said Mr. Rajneesh Chopra, Managing Director of Amway India. “About 70 % of urban respondents say they’re more conscious about the benefits of skincare, and 71 % prefer plant‑derived ingredients.” The new serums are designed to match that demand.
The Defying Serum contains olive extract, amino acids and holy basil to protect against environmental stressors, shrink pores and smooth fine lines. The Correcting Serum adds cranberry biopeptide and a micro‑algae complex to boost radiance, reduce deep wrinkles, improve sagging and even out skin tone. Use them as part of a routine that also includes the brand’s Vitamin C + HA line for extra antioxidant benefit.
Amruta Asrani, Chief Marketing Officer, added that consumers now look for products that empower confidence and ageless beauty. “With over 90 years of Nutrilite expertise and 60 years of skin science from Artistry, we’ve created serums that nourish the skin’s core needs while fitting into busy lifestyles,” she said.
The new products are sold exclusively by Amway Business Owners across India. For details, visit www.amway.in.
Amway, a leading FMCG direct‑selling company, has been in India for more than 70 years. Its manufacturing plant in Tamil Nadu achieved LEED Gold Certification, underscoring its commitment to sustainability. With a portfolio of nearly 140 daily‑use products in nutrition, beauty, personal care, home care and consumer durables, Amway offers a money‑back guarantee for full customer satisfaction.
Source: aninews
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