Mumbai, India – B.A.G. Convergence Limited’s stock is trading on the NSE at ₹106.05, a rise that puts it 22 rupees above the original issue price of ₹87. Since its listing, the share has climbed about 7 percent, reaching a premium of 16 rupees over its IPO price of ₹101.
The company was floated with 5.6 million equity shares, each with a ₹10 face value. The price band for the IPO was ₹82‑₹87, and the issue raised ₹13.57 crore through an anchor‑offering just before the public sale. B.A.G. plans to use the proceeds for expanding its existing business, buying or producing new content, boosting brand visibility, and supporting general corporate needs.
Founded in 2007, B.A.G. Convergence is a digital media powerhouse that runs News24, News24 Sports, and E24 Bollywood. The outlets deliver news, sports, entertainment and other lifestyle content through web sites, mobile apps, social media and Connected TV. The company focuses on authentic, audience‑centric content—text, audio, video and infographics—covering categories from current affairs and sports to gadgets, health and spirituality.
B.A.G. has built a strong digital footprint: over 29 million YouTube subscribers, more than 31 million Facebook followers, 4 million+ Instagram users, over 2 million Twitter fans and 16 million monthly website visitors. Its network includes 350+ reporters and 450+ freelancers spread across districts, ensuring broad coverage across India. The sales team serves corporate, retail, government and digital clients, guided by a seasoned leadership group.
Investors who followed B.A.G. into the markets are keeping an eye on the company’s growth strategy and its ability to monetize a massive digital audience. The share’s current performance, combined with the firm’s ambitious expansion plans, makes it a headline‑grabber in Mumbai’s stock exchange.
Source: aninews
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