Molson Coors is cutting about 400 jobs—roughly 9 % of its U.S. salaried staff—by year‑end as part of a new restructuring plan announced on Monday. The brewery giant said the layoffs are needed to keep the company competitive amid weaker beer demand and rising costs.
The announcement follows a report from August in which Molson Coors projected a 3 %‑4 % decline in net U.S. sales for 2025. The company blamed lower consumer spending on beer and “indirect tariff impacts” on aluminum cans that are used for popular brands such as Coors Light, Miller Lite and Blue Moon.
The new outlook also predicts earnings before taxes will fall by 12 %‑15 %, a sharp drop that has worried investors. To offset the hit, Molson Coors plans to re‑invest in its core beer business and expand its line of premium mixers, non‑alcoholic drinks and energy beverages.
The company expects to incur $35 million to $50 million in one‑time severance costs during the fourth quarter. These costs will vary depending on employee choices during the workforce reduction.
“These are never easy decisions,” Rahu Goyal, President and CEO, said in a statement. “I thank those who are leaving for their contributions and thank those who remain as we work toward growth.”
Molson Coors employs 16,800 people worldwide as of December 2024. The broader U.S. alcohol industry has felt pressure since the Trump administration doubled import duties on aluminum—from 25 % to 50 % in June—adding to the cost problem for can‑packaged beers. The tariff, which applied to major suppliers in Canada and Mexico, has amplified indirect costs for the brewery.
The job cuts are part of a broader industry trend as brewers grapple with shifting consumer tastes and increased input prices. Molson Coors’ latest move signals the company’s intent to streamline operations and stay profitable in a tougher market.
Source: New York Post
Stay informed on all the latest news, real-time breaking news updates, and follow all the important headlines in world News on Latest NewsX. Follow us on social media Facebook, Twitter(X), Gettr and subscribe our Youtube Channel.
