Coinbase announced it will put $375 million into Echo, a new platform that lets everyday people invest in cryptocurrency. The deal is the largest single investment Coinbase has made in a startup focused on crypto savings and loans.
Echo, which launched earlier this year, aims to give users a simple app where they can buy, hold, and earn interest on digital assets. The company also plans to provide “de‑centralized finance” services such as staking and margin trading.
“We’re excited to partner with Echo,” Coinbase CEO Brian Armstrong said. “It’s a fast‑growing platform that shares our mission to make crypto more accessible to the masses. The $375 million investment will help Echo expand its product lineup and grow its user base.”
Echo’s founder, Anna Rodriguez, added that the funding will accelerate development of new tools that let users set up automated savings plans and track performance in real time. “With Coinbase’s support, we can bring crypto into everyday households,” she said.
The transaction follows a wave of investment this year in crypto startups that offer user‑friendly wallets and financial products. Coinbase, the largest U.S. cryptocurrency exchange, has made several high‑profile moves—such as acquiring cryptocurrency “exchange‑traded products” and partnering with traditional banks—to keep its edge.
Industry analysts see the $375 million stake as a sign that mainstream finance is still betting on the future of digital assets. By backing Echo, Coinbase is strengthening its ecosystem of crypto services while giving ordinary investors more ways to participate.
If you’re curious about how to start investing in crypto, Echo’s new tools could provide a smoother entry point. Keep an eye on Coinbase’s next steps, as the company continues to roll out products aimed at making cryptocurrency a part of everyday finance.
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