New Delhi’s Diwali market sparkled with record‑high firecracker sales, but many shopkeepers ran out of stock days before the festival. Even today, residents are heading to nearby cities—Gurugram, Noida, Ghaziabad, Faridabad, and Sonipat—to find the sticks and sparks they need for a dazzling celebration.
The surge in demand surprised traders. Brijesh Goyal, chairman of the Chamber of Trade and Industry (CTI), said most Delhi shops were empty weeks before Diwali‑day, forcing people outside the capital. He estimates that total sales in the city approached ₹500 crore, a hefty increase over last year.
“Traders saw nearly a 40 percent jump in overall sales,” says Paramjit Singh Pamma, president of the Sadar Bazaar Association. “Demand for firecrackers, decorative lights and other festive items has gone up dramatically this season.”
The spike coincided with a landmark Supreme Court ruling on October 15. The court allowed the sale and bursting of green fireworks in the Delhi‑NCR region from 6 a.m. to 7 a.m. and again from 8 p.m. to 10 p.m. on Diwali and the preceding day. From October 18 to 21, authorities lifted restrictions on green crackers, giving local merchants a boost.
According to the Confederation of All India Traders (CAIT), the entire country posted record‑breaking sales this holiday season. Businesses generated ₹5.40 lakh crore between Navratri and Diwali, while consumers spent an extra ₹65 000 crore on services—a 25 percent increase on last year’s festive sales of ₹4.25 lakh crore.
These numbers show that vibrant consumer confidence and a revived appetite for festive spending are lighting up India’s markets this Diwali.
Source: ianslive
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