Flipkart is cranking up the excitement for this year’s Big Billion Days sale in India with a fresh twist: Shubh Muhurat Deals. Drawing from the country’s deep-rooted love for auspicious timings, the e-commerce giant wants to make your next big purchase feel like a lucky break from the stars.
The campaign, dreamed up by DDB Mudra, taps into how many Indian families wait for the perfect muhurat—those golden moments—for major life events like weddings or buying a new home. Flipkart noticed that snagging large appliances, such as refrigerators, washing machines, or TVs, often ranks right up there as a milestone buy. Shoppers aren’t just hunting for deals; they want the timing to feel right too.
To make it happen, Flipkart teamed up with AstroTalk, India’s top platform for astrology and spiritual advice. Starting September 23, they’ll roll out a special calendar of lucky shopping slots through October 2. During these windows, AstroTalk’s astrologers will share the best muhurats for grabbing those dream appliances on Flipkart. It’s like blending ancient traditions with modern online shopping, turning a simple cart checkout into a feel-good family ritual.
You’ll find the daily Shubh Muhurat announcements on live feeds, social media from both Flipkart and AstroTalk, and even Flipkart’s own channels. And here’s the kicker: the hottest deals only drop during these times, so planning around them adds that extra spark to the festive season.
Rakesh Krishnan, Flipkart’s Vice President for Large Appliances, shared his take: “At Flipkart, we go beyond discounts to create personal touches that matter. Shubh Muhurat Deals mixes tradition and tech, making big buys—like a new fridge or TV—even more meaningful during the auspicious season.”
Puneet Gupta, Founder and CEO of AstroTalk, added: “Families often turn to us for muhurats on home buys or new gadgets. Partnering with Flipkart’s Big Billion Days lets us guide thousands. We’re not just picking products; we’re infusing purchases with positive vibes, happiness, and good fortune to brighten homes.”
The Big Billion Days kicks off on September 23, so keep an eye on Flipkart and AstroTalk for those daily auspicious times. With the “Kuch Bhi Ho Sakta Hai” vibe in full swing, Flipkart is showing how even festive shopping in India can align with the cosmos for that perfect deal.
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