(source : ANI) ( Photo Credit : ani)
GAS Milano, the popular Italian denim brand, just launched its first innerwear collection for men, spotlighting Bollywood star John Abraham in a sleek new campaign. The line brings the brand’s signature style—think effortless Italian craftsmanship—right into your daily essentials, blending comfort with a touch of confidence.
John Abraham, who serves as GAS Milano’s brand ambassador, stars in the ads, showcasing a modern take on masculinity that’s cool and understated. He models the briefs and trunks, highlighting how these pieces mix sensuality and practicality for the urban guy on the go.
What sets this GAS Milano innerwear apart? The designs focus on smart details, from precise cuts to refined finishes. Made from high-quality fabrics like 95% modal blended with 5% spandex for that silky, stretchy feel, or 100% cotton for breathable all-day comfort, the collection includes solid colors and fun prints. Every pair features the iconic Jacquard GAS waistband, turning basics into something stylish.
As the brand explains, innerwear often gets overlooked, but it can boost how you feel from morning to night. GAS Milano aims to change that, targeting men who appreciate quality without the fuss. This launch builds on their denim roots, positioning the brand as a full lifestyle choice for guys in India.
You can grab the new GAS Milano men’s innerwear collection now at exclusive brand stores, the official website, shop-in-shops, and online spots like Ajio. It’s a fresh step for the Italian label, making premium underwear accessible and appealing.
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