The Indian government is stepping up to protect everyday media—print, radio and television—from the fast‑moving wave of digital change, Union Information and Broadcasting Minister Ashwini Vaishnaw said on Saturday.
In a brief for the press, Vaishnaw explained that the Centre is cutting red tape and pushing for reforms in key areas such as radio licensing and the Television Rating Point (TRP) system. The new TRP guidelines are being drafted to make revenue sharing fairer, especially for TV channels that rely on government ad money. After a first consultation round, a second paper will go out soon, incorporating feedback from industry stakeholders.
To give traditional outlets a financial lift, the government is also looking at raising rates for print and TV advertising. The plan includes a big move to bundle the Press Information Bureau, Central Bureau of Communication and Registrar of Newspapers under a single umbrella, aiming to simplify rules and improve coordination with media partners.
In line with a broader fact‑checking push, a chatbot is being built to help verify the authenticity of videos and other online content. The PIB, meanwhile, has expanded its outreach, releasing research‑driven background documents on key topics for public use.
Source: ianslive
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