Lakme Unveils Its Be-Jewel Collection With Brand Ambassadors Kareena Kapoor Khan And Aneet Padda: Modernizing Maximalism As Everyday Soft Glam

Lakme, India’s biggest and most loved makeup brand, has just launched an exciting new campaign for its Be-Jewel collection. Starring Bollywood star Kareena Kapoor Khan and rising Gen Z influencer Aneet Padda, this campaign turns heads by blending timeless glamour with playful vibes. Forget heavy maximalism – Be-Jewel brings soft, diffused shimmers in stunning jewel tones like pearl glow, ruby eyes, and diamond lips. It’s all about effortless, everyday beauty that feels wearable and skin-friendly.

The collection draws inspiration from the sparkle of real jewels, redefining maximalism for the modern Indian woman. Whether you’re heading out for the day or a night event, Be-Jewel makes makeup simple and transformative – just one swipe, and you’re glowing. No need for pro skills; it’s intuitive and light, perfect for busy lives.

Kareena Kapoor Khan, who’s been ruling hearts for over 20 years, fits right in as the face of this Lakme Be-Jewel campaign. She’s not just a star; she’s an icon who evolves with time – from her fun Poo days in the 2000s to being a confident working mom today. Teaming up with Lakme again, Kareena shows that true beauty comes from personality and style, not fleeting trends. “Lakme has been a constant in my journey – timeless, yet always ahead of the curve,” she shared. “What I love about Be-Jewel is how it adds a modern edge to glamour, making it feel effortless. That shimmer lifts you up instantly, whether on the red carpet or during a hectic day. Style isn’t about age; it’s about confidence and owning every moment.”

Adding fresh energy is Aneet Padda, the Gen Z voice bringing youth and fun to Lakme’s beauty world. “For me, beauty isn’t perfection – it’s play,” Aneet said. “Be-Jewel lets me experiment, mix, and layer until it tells my story.”

Sunanda Khaitan, Vice President of Lakme, explained how this fits India’s beauty scene. “Maximalism is back globally, but Indian women want it glamorous yet easy, luxe yet daily wearable,” she said. “As India’s top beauty brand, Lakme Be-Jewel delivers jewel-like radiance in a user-friendly collection.” She also highlighted inclusivity: “It’s not just about skin tones; it’s celebrating diverse journeys. Kareena’s confidence shows beauty evolves and inspires, while Aneet’s Gen Z vibe captures expressive, individual style.”

This Lakme campaign bridges old-school icons with new voices, mixing heritage fashion with fresh innovation. It cements Lakme’s spot as India’s go-to for beauty and style, especially through events like Lakme Fashion Week.

About House of Lakme: As India’s leading beauty expert, Lakme innovates with high-performance, cruelty-free skincare and cosmetics. Blending global tech with Indian insights, the brand has led for over 50 years. Check out their latest at www.lakmeindia.com or follow @LakmeIndia for more.

(Photo: https://mma.prnewswire.com/media/2777130/KKK_House_of_Lakme.jpg)

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