(source : ANI) ( Photo Credit : ani)
H&M is stepping up its game in India with the exciting launch of its first-ever H&M Beauty concept. This new addition goes beyond just fashion and home products, focusing on beauty that lets everyone express themselves freely. The lineup is all about trendy, inclusive, and easy-to-grab options, blending global vibes with local Indian touches.
Kicking things off in Bengaluru, Karnataka, on September 12, H&M Beauty brings a fresh collection of makeup and fragrances made right here in India. You’ll also find beauty tools sourced from around the world. Think bold lipsticks that pop and scents that last all day—these products mix cutting-edge innovation with skilled Indian craftsmanship, making beauty as approachable as your favorite outfit.
The collection boasts over 200 items in makeup, fragrances, and tools. Standouts include the Satin Icon Lipstick for that smooth, glossy finish, the Mad for Matte Liquid Lipstick for a no-smudge look, Never Ending Lash Mascara to amp up your eyes, and the handy Do-it-All Stick Blush that’s perfect for on-the-go glow. Fragrance fans will love the new Eau de Parfum line, all vegan and packed with intense, long-lasting scents at great value.
“We’re super excited to launch H&M Beauty in India for the first time,” says Helena Kuylenstierna, Director of H&M India. “It’s a big moment, especially as we mark 10 years in the country. This is our way of making fashion and beauty more reachable for style lovers everywhere.”
Cathrine Wigzell, Global General Manager of H&M Beauty, adds, “India’s market is so lively and diverse—we can’t wait to bring H&M Beauty here. Our goal is to create a spot where fashion and beauty blend perfectly, with trendy designs, top quality, and something for everyone. Whether you’re shopping in stores or online, we want you to leave with a full look that boosts your confidence and keeps beauty fun and simple.”
Prices keep it wallet-friendly: makeup starts under INR 799, and perfumes from INR 1299. Plus, every product is vegan and cruelty-free, showing H&M’s push for sustainable beauty that doesn’t compromise on style.
Mark your calendars—H&M Beauty hits shelves in all H&M stores across India and online at hm.com starting October 2, 2025. If you’re into affordable makeup trends, vegan fragrances, or easy beauty tools, this launch is one to watch!
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