JBL Launches Interactive CTV Campaign for Live Beam 3 Earbuds This Diwali
JBL, the popular premium audio brand, is making waves this festive season with a fresh twist on advertising. They’ve joined forces with VDO.AI, a top player in global advertising tech, and Havas Media India to roll out an exciting interactive Connected TV (CTV) campaign. The star of the show? Their latest wireless earbuds, the JBL Live Beam 3. Perfectly timed for the Diwali shopping rush, this campaign turns your TV into a one-stop shop for discovering and buying these earbuds.
Forget boring ads that just play and fade away. VDO.AI’s smart tech brings something new: an interactive QR code that pops up on screen. Viewers can simply scan it with their phones to jump straight from watching the ad to exploring or purchasing the JBL Live Beam 3 earbuds. It’s like having a virtual store right in your living room! This seamless journey from discovery to purchase is powered by VDO.AI’s cutting-edge CTV platform, making the big screen both entertaining and super convenient for shoppers.
The campaign hits homes across major Indian cities like Delhi, Mumbai, Bengaluru, Hyderabad, Chennai, Kolkata, Pune, Ahmedabad, and Cochin, plus other buzzing spots. With Diwali around the corner, it’s set to reach families tuning into premium CTV channels and platforms.
Akhil Sethi, Head of Digital Marketing at Harman India Consumer Audio (JBL’s parent company), shared his excitement: "Innovation is at the heart of JBL. The Live Beam 3 earbuds deliver an immersive sound experience like never before. Teaming up with Havas Media India and VDO.AI lets us bring festive campaigns to life in a big way. We’re turning awareness into real interactions during this peak CTV viewing time in living rooms everywhere."
Amitt Sharma, CEO and Co-founder of VDO.AI, added, "We help brands stand out on CTV by making passive watching active and fun. For JBL, this is a game-changer—viewers won’t just see the product; they’ll connect with it. Our tech turns videos into interactive adventures, and campaigns like this show the future of advertising where engagement feels personal and immersive."
Rohan Chincholi, Chief Digital Officer at Havas Media India, chimed in: "We’re thrilled to work with JBL and VDO.AI on this. CTV is booming for reaching tech-savvy families with high shopping intent. Blending creativity, ad tech, and great storytelling creates real impact this festive season."
The campaign is already live on top CTV platforms, giving JBL a strong push ahead of Diwali. Together, VDO.AI, JBL, and Havas Media India are redefining how brands connect with audiences in our digital world, making shopping as easy as scanning a code.
About VDO.AI
VDO.AI is a leading global ad tech company that helps brands and publishers make the most of video content on web, mobile, and CTV. With AI-powered targeting, smart insights, and unique ad formats, they build a full ecosystem for high-performing ads. Trusted by over 2,000 publishers and 10,000 brands, VDO.AI handles more than 20 billion video impressions every month. They’ve scooped up awards like the CII AI Awards 2025, Financial Express MarTech Awards 2025, and Connected TV Asia Awards 2025 for their innovative work in ad tech.
(This is an advertorial provided by VMPL. isn’t responsible for the content.)
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