India’s car market is buzzing with excitement as the festive season kicks off with Navratri. The recent GST rate cuts, part of the New GST Reform 2025, have sparked a huge wave of buyer interest, making it easier and cheaper for people to own new vehicles.
Lakshmi Subbaraj, Director of Sales at JSW MG Motor India, shared that her company saw a whopping 90 percent jump in bookings and retail sales during this year’s Navratri compared to the same period over the past two years. “Many customers were eagerly waiting for September 21, the first day of Navratri,” she said. That day alone brought a 90 percent increase in retail sales and bookings from two years ago.
Shailesh Chandra, President of the Society of Indian Automobile Manufacturers (SIAM) and Managing Director of Tata Motors Passenger Vehicles and Electric Mobility, called the start of the festive season “extremely encouraging.” He pointed to the GST reductions and special festive offers as key drivers behind the surge in consumer enthusiasm. In the first two days, auto dealerships across India reported record walk-ins, inquiries, and deliveries in most segments.
Chandra tied this boom to Prime Minister Narendra Modi’s recent push for a “Bachat Utsav” – a celebration of savings by buying Indian-made products under the Swadeshi mantra to boost India’s prosperity. “It’s heartening to see families choosing this auspicious time to bring home new vehicles,” he added. With demand so high, he urged buyers to book early for timely deliveries and expressed hope that the momentum will make this festive season unforgettable for the auto industry and customers alike.
Tata Motors and pre-owned car platform CARS24 led the charge on Navratri’s first day, fueled by the GST 2.0 cuts that have lifted consumer sentiment and lowered ownership costs. Tata Motors hit a milestone with 10,000 vehicle deliveries – a company record – and fielded more than 25,000 inquiries from excited buyers.
CARS24, India’s top autotech platform, reported a massive 400 percent spike in car deliveries by 2 p.m. on Day 1 compared to typical daily averages. The platform also handled over 5,000 vehicle inspections that day, the highest in the last four years.
Eyes now turn to Mahindra & Mahindra, which plans to share its festive season sales figures on October 1, rounding out the picture for India’s booming automobile sector.
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