India’s top ethnic wear brand Neeru is turning up the excitement for the festive season with a fresh ad film starring Tollywood star and brand ambassador Sreeleela. Ditching the usual fashion photoshoots, Neeru dives into a fun, high-energy Telugu dance number called “Andanga Andanga, Kotthaga Kotthaga, Neeru Vachinde.” The catchy title translates to “New and beautiful, Neeru has arrived,” perfectly capturing the vibe of fresh festive style.
In the vibrant video, Sreeleela shines in Neeru’s latest festive collection, rocking stunning silk sarees like Kanjeevaram, Banarasi, and Ikkat weaves. These traditional Indian designs get a modern twist, blending timeless elegance with contemporary flair. The ad spotlights Neeru’s expert craftsmanship and its love for India’s rich textile heritage, making every frame a celebration of culture and color.
Avnish Kumar, Neeru’s Managing Director, shared his thoughts on the launch: “For the first time, we’re stepping beyond standard photoshoots to create something truly lively—a Telugu dance song packed with energy, color, and style. With its hook step and upbeat rhythm, we expect this to go viral and really connect with customers, especially the younger crowd.”
The campaign mixes tradition and trends to appeal to all ages, giving fans more than just a look at Neeru’s new designs—it’s an invitation to join the festive fun. Neeru urges everyone to watch the video, hop on the viral trend, and dive into ethnic wear shopping that makes celebrations unforgettable.
Already a hit, the ad has racked up 2 million views in under 48 hours. Catch the buzz and explore Neeru’s timeless ethnic fashion at www.neerus.com or follow @neerusindia on Instagram. Watch the video here: https://www.youtube.com/watch?v=yEujoQiso0Y.
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