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Wednesday, January 21, 2026

Paytm shines as only Indian name in Morgan Stanley’s Global AI Adoption Leaders list

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Morgan Stanley just spotlighted Paytm as a top player in artificial intelligence, naming it the only Indian company in their latest report on Asia and emerging markets AI adoption leaders. The report highlights 20 standout firms from places like Japan, Korea, Singapore, Australia, Argentina, and South Africa that are set to cash in big on AI.

What makes Paytm shine? The fintech giant weaves AI into everything it does, from user onboarding and spotting fraud to predicting customer churn and suggesting personalized services. Their machine-first approach, with human oversight, speeds up new product launches, sharpens risk controls, and boosts the overall user experience.

Analysts at Morgan Stanley classify Paytm with moderate AI exposure but strong pricing power—a winning combo for turning AI into real profits over time. They point out that companies with solid pricing edge in AI consistently beat the market, while others fall behind. This setup puts Paytm in prime position to thrive as AI spreads across industries.

The numbers back it up: Stocks in Morgan Stanley’s AI leaders list have surged 44% so far this year, outpacing the MSCI Asia Pacific Index’s 18% gain. Paytm itself has rocketed 136% over the past 12 months, one of the best performers in the bunch.

The brokerage sees the AI boom shifting gears from chipmakers and infrastructure giants to everyday adopters like Paytm that embed AI deeply into their operations. As a financial services trailblazer, Paytm builds its ecosystem on cutting-edge tech.

Paytm keeps innovating with AI-powered features that put users first, such as reminders for recurring bills, easy monthly spending breakdowns, custom UPI IDs, downloadable transaction statements in Excel or PDF, and handy home screen widgets for quick money transfers. These tools, driven by their smart AI systems, make managing finances simpler for millions of everyday Indians.

While India boasts more companies jumping on the AI bandwagon, Paytm stands alone on this elite monetization list. It rubs shoulders with global heavyweights like Japan’s Fast Retailing and Recruit Holdings, Korea’s Kakao, Singapore’s Grab and ST Engineering, Australia’s REA Group, Argentina’s MercadoLibre, and South Africa’s Discovery Limited.

This nod cements Paytm’s role as a homegrown fintech leader, pushing India to the forefront of artificial intelligence in finance.


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