Photoquip, a leading player in India’s professional imaging and lighting solutions, is ramping up its game with a big expansion of its brand lineup. This move signals the company’s push to lead the content technology scene across the country.
For years, Photoquip has made waves by bringing global tech brands to India’s booming film, broadcast, and content production worlds. They’ve turned Nanlite into a top name for professional lighting and helped Nanlux shine in high-end cinematic projects. Now, they’re adding fresh brands to meet the growing demands of creators and producers.
The new additions include Kupo’s top-notch grip and support systems, which are must-haves on film sets and studios. Gutek brings durable protective cases for gear on location or in the studio. Comica steps in with pro-level audio tools to deliver crisp sound for filmmakers and content makers. And Next by PQ marks Photoquip’s fresh dive into premium home and lifestyle accessories, expanding beyond business-to-business gear into the hot home tech and design space.
With Nanlite and Nanlux still leading the pack, these brands make Photoquip a full-service hub for content creation—from lighting and audio to rigging, protection, and even stylish tools for creative homes.
“Our strategy goes beyond just products; we’re building a smart ecosystem for the future,” says Pulin Soni, Director at Photoquip India. “Adding these brands lets us grow smarter, spread our risks, and offer deeper solutions to customers. We’re branching out sideways into new areas and digging deeper into what we do best.”
This expansion hits at the perfect time, as India’s media, entertainment, and OTT sectors surge with double-digit growth. Photoquip’s strong network of distributors, dealers, and ties to film, broadcast, and creator communities put it in prime position to grab a bigger slice of the market in lighting, audio, grip gear, and more.
“We see the winners as those who connect the dots, not work in isolation,” Soni adds. “From lighting to audio, support, and lifestyle picks, this creates real value for our customers and investors.”
Photoquip plans to spotlight this growth at Broadcast India 2025, with big-name industry pros, new tech reveals, and talks from top cinematographers. It’s clear this is just the start of their bold plan to stay ahead in India’s film, broadcast, and content production landscape for years to come.
Founded in 1976, Photoquip India has led the way in professional imaging, lighting, and content tech. They represent trusted global names like Nanlite, Nanlux, Kupo, Gutek, Comica, and Next by PQ. Under Soni’s guidance, the company keeps innovating to shape the future of India’s creative industries.
Learn more at www.photoquip.com.
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