Bengaluru, Oct 6 — India’s smaller cities are taking the lead in the latest hiring wave, with tier‑2 and tier‑3 markets posting a 21 % year‑on‑year jump in September. The surge outpaced the metro hotspots, according to a new monthly report from jobs and talent platform foundit.
The report shows that overall hiring stayed strong, but the holidays added extra jobs in areas that serve consumers. E‑commerce, hospitality, and gig‑work saw the biggest lifts, outpacing growth seen earlier in 2024.
“September’s hiring momentum reflects a powerful mix of festive demand and the steady rise of tier‑2 and tier‑3 cities as long‑term talent hubs,” said Anupama Bhimrajka, VP of Marketing at foundit. “While metro places keep growing, it’s the non‑metro regions that are driving the biggest changes. This decentralised, diverse, and resilient employment landscape benefits job seekers and gives employers a wider talent pool across the country.”
In tier‑1 cities like Delhi NCR, Mumbai, Bangalore, Hyderabad, Chennai, Pune and Kolkata, hiring grew 14 % year‑on‑year. Those cities continue to pull in tech, finance and marketing talent.
Tier‑2 and tier‑3 cities—Jaipur, Lucknow, Coimbatore, Indore, Bhubaneswar, Kochi, Surat, Nagpur and Chandigarh—led with a 21 % year‑on‑year rise. The boost came from e‑commerce warehousing, retail roll‑outs, customer‑support hubs and increased tourism during the festive period.
By job function, sales and marketing jumped the most, up 5 % year‑on‑year. Customer support and operations followed with 4 % growth, and creative, media and advertising roles also rose 4 %. Technology and product positions grew 3 %, while finance and accounting added 2 %.
Entry‑level roles dominated the hiring spree. Their share of all new jobs jumped from 42 % in 2024 to 45 % in 2025, driven by the demand for e‑commerce and customer‑support staff. Senior and leadership positions also saw solid growth.
For job seekers, the trend means more opportunities outside the big metros. For employers, it signals a chance to tap into a wider talent pool and stay competitive amid India’s evolving job market.
Source: ianslive
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