New Delhi, Nov 15 – India’s media and entertainment sector is on track to hit a $100 billion milestone by 2030, the government announced. The jump comes as the industry grows at about a 7 % annual rate, reaching roughly ₹3,067 billion by 2027. This shift turns India from a big content‑consumer into a global creator and exporter of intellectual property.
The sector’s rapid rise is backed by digital tech, a surge in youth demand, and a boom in creative startups. Over the past decade, its share of the country’s gross value added has climbed steadily, meaning more jobs and higher value for the economy.
India also offers a huge cost advantage for animation and VFX work—between 40 % and 60 % cheaper than many rivals—thanks to a large, skilled workforce. That edge has attracted foreign projects and put India on the map for global post‑production work.
Cultural storytelling is a key export too. Nearly a quarter of all viewers for Indian OTT (over‑the‑top) shows come from overseas, building strong emotional and cultural links across continents.
The government highlighted the formal recognition of the AVGC‑XR segment—animation, visual effects, gaming, comics, and extended reality—as a major driver behind the creative surge. In this space, technology, storytelling, and innovation meet to shape India’s next media wave.
“India’s AVGC‑XR sector is entering a new growth era, fueled by innovation, skill development, and supportive policy,” the statement said. “The focus now is to turn the creative economy into a global powerhouse, powered by local talent, cutting‑edge tech, and entrepreneurial spirit.”
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