Mumbai, November 9 – Director Vivek Agnihotri, whose latest movie The Bengal Files just slipped to a box‑office flop, has opened up about what he sees as a wider crisis in Bollywood.
On Sunday, the filmmaker posted a series of AI‑generated images on Instagram that mimicked old‑school movie posters. In the captions, Agnihotri asked, “Who is killing Bollywood? Cinema isn’t dying, it’s being murdered.” He blamed the industry’s shiny image machine: paid public‑relations, paparazzi, wedding dance reels, brand deals and endless Instagram posts.
He went on to compare Bollywood with Hollywood when it comes to artificial intelligence. “Hollywood writers fought the AI threat with a 148‑day strike to protect their imagination,” he wrote. “In Bollywood, no guilds, no outrage, no debate. Just silence.” He warned that AI could replace the lazy—not the artists—and urged Indians to remember how to dream and fight for those dreams if the industry is to survive.
The director also criticized how star power is being wielded today. He claimed actors post fake box‑office numbers, strut the airport runway, and dance at paid award shows while the real creative work gets sidelined.
Agnihotri’s post sparked a conversation across social media. While AI is already being used for Bollywood franchises like Ramayana and Mahabharat on streaming services, the industry seems hung up on selfies instead of serious storytelling.
“Cinema isn’t dying,” he concluded. “It’s being murdered.” He left followers with a challenge: “Who is killing Bollywood? What do you think?”
The debate around AI in Bollywood only deepens. Whether the film world will adapt or lose its imagination remains to be seen.
Source: ianslive
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