480 folk performances staged across Gujarat under Swachh Bharat Mission-Urban to spread message of cleanliness
(source : ANI) ( Photo Credit : ani)
Gandhinagar, Gujarat: The Swachh Bharat Mission (SBM)-Urban in Gujarat kicked off its exciting “Hu Alag Chhu” (I Am Different) campaign with a burst of cultural energy. Over the last 25 days, the team organized a whopping 480 folk performances across the state. These included 304 lively street plays, 105 colorful Bhavai acts, and 71 fun puppet shows, all spread out in the Ahmedabad, Bhavnagar, and Gandhinagar zones.
The goal? To spread the word on cleanliness, proper household waste segregation, and ditching single-use plastics. Performers used age-old storytelling styles like Bhavai, puppetry, and street plays to make the message stick in a fun way.
Breaking it down by zones: Bhavnagar saw 156 shows, Gandhinagar hosted 186, and Ahmedabad wrapped up with 141. These events popped up in municipalities everywhere, reaching schools, neighborhoods, public spots, and community meetups. In total, lakhs of people got involved!
This drive builds on Prime Minister Narendra Modi’s vision for a clean India, with strong support from Gujarat Chief Minister Bhupendra Patel. SBM Urban’s Managing Director, M. Nagrajan (IAS), led the charge. The campaign focuses on sparking real, lasting changes in how we handle waste and stay eco-friendly—right in our communities.
Performers didn’t hold back; they showed how daily habits impact soil, water, air, and even our health. They urged folks to switch to cloth bags instead of plastic, start home composting, and join local cleanliness drives. Each show drew crowds of 150-250 people, blending strong characters, humor, and tradition to drive home tips on sorting wet and dry waste at home.
True to Gujarat’s Nirmal Gujarat 2.0 push, everything stayed green—no plastic waste from props or sets. Organizers even gathered feedback via QR codes on digital platforms, and many residents shared their thoughts. To spread the buzz further, they teamed up with social media influencers for wider reach.
This creative twist on Swachh Bharat is making cleanliness feel fresh and doable for everyone in Gujarat.
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