(source : ANI) ( Photo Credit : ani)
Actress‑turned‑entrepreneur Mouni Roy has become the newest face of Indian lab‑grown diamond jewellery brand Ivana Jewels, launching the partnership with a fresh TV spot that says “See it. Wear it. Believe it.” The ad focuses on style, confidence and personal expression rather than the technical details of its diamonds, showing Roy in a behind‑the‑scenes style and calling on viewers to trust their own eyes.
Ivana Jewels, based in Surat, believes its lab‑grown stones are a sustainable, design‑driven choice for modern buyers. “Mouni embodies the authentic, independent woman who values real individuality,” says co‑founder Ayushi Jindal. “With her, we highlight jewellery that feels personal and easy to wear.” The brand’s goal is to reach younger shoppers who prefer originality over tradition, blending glamour with authenticity in a way that appeals to both aspirational and everyday consumers.
As Ivana expands its product range and personalised services across India, Mouni Roy’s transition from television to film underscores the confidence and style the brand stands for. The campaign positions the actress as a role model for fashion‑forward, eco‑conscious shoppers looking for jewellery that matches their own unique story.
Source: aninews
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