Gorakhpur is buzzing as shoppers head out for Diwali and the government’s Swadeshi campaign takes center stage.
Prime Minister Narendra Modi’s “Atmanirbhar Bharat” and “Vocal for Local” push has sparked a surge in demand for home‑grown goods. In the bustling potter hub of Kumhar Gali, local artisans are now seeing steady sales of clay lamps and idols of Lakshmi, Ganesha, and Kubera.
Customers are choosing Indian‑made items over imported ones, turning the once‑shadowed streets into a showcase of self‑reliance. Chinese décor that dominated earlier months has largely vanished from the market, replaced by hand‑crafted, locally sourced pottery.
“People are steering clear of Chinese goods,” says Seema Prajapati, a potter in the area. “Now our clay lamps and idols are selling fast, and it’s really helped our business keep steady.”
Soninath Prajapati, who has worked in the craft for nearly 30 years, notes the change. “We used to have to stop work for a while, but the new support from the government has revived our enthusiasm,” he explains. “This Diwali, the demand for clay lamps is so high that we can’t even keep up.”
Gudiya Prajapati echoes the sentiment. “When we first got the government support, we thought we’d have to close, but now the potters’ wheel is turning day and night,” he says. “The community is stronger now, making our families secure and the market vibrant again.”
The rise in local‐made Diwali décor underscores the momentum behind the Swadeshi movement, showing how government initiatives can lift traditional craft communities and reshape consumer habits. As Diwali approaches, Gorakhpur’s potters shine a light on India’s growing self‑reliant economy.
Source: ianslive
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