(source : ANI) ( Photo Credit : ani)
In the world of Gurgaon luxury real estate, Dalcore just shook things up with a daring Shradh campaign. Teamed up with Viem Collective, they launched a bold outdoor (OOH) advertising push right when most developers stay silent. Why? Shradh is that time of year when Indians pause big buys like homes and wait for the lucky vibes of Navratri. But Dalcore flipped the script, proving you can stay relevant without hard-selling.
Picture this: Instead of bombarding you with deals, the campaign invites you to dream about your next home. It ties into Dalcore’s core idea – “Design is Alive” – and adds a fresh twist: “Design is Alive. In Reflection.” The goal? Spark thoughts during this reflective season, when people plan ahead even if they’re not buying yet.
Sidharth Chowdhry, Dalcore’s Managing Director, shares the vision: “For us, design goes beyond looks – it’s about perspective. In a market stuck on old rules, we’re leading with bold choices. This Shradh campaign makes people stop, think, and picture what their dream home could bring to life.”
Pooja Malhotra, Business Lead at Viem Collective, chimes in: “Sure, purchases might wait, but dreaming about a new home never stops. Shradh is perfect for gentle reminders that keep Dalcore top-of-mind in the luxury real estate game, without the usual push.”
The campaign shines through six simple, heartfelt outdoor creatives. They nudge you to reflect on home, family, and future – all without the typical sales pressure. It’s a smart move in Gurgaon’s competitive luxury housing scene, where standing out means breaking norms.
Behind the scenes, Viem Collective handled the magic. Founded by Vineet Mahajan, this multi-disciplinary team crafts fresh creative solutions for modern business challenges. Key players included Pooja Malhotra on business strategy, Vibha Gupta for planning, Aastha Gandhi on creative copy, and account managers Richa Shah and Kassandra Pinto.
Dalcore’s Shradh campaign shows how innovative real estate marketing can build lasting connections. In a city like Gurgaon, where luxury homes are all about thoughtful design, this approach feels fresh and inspiring.
(Advertorial Disclaimer: This story comes from VMPL via . isn’t responsible for the content.)
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