In Bengaluru, Pincode – a PhonePe subsidiary – revealed on Thursday that it will stop its consumer‑facing shopping app and concentrate solely on growing its B2B business services for brick‑and‑mortar stores.
The platform, which helps physical retailers address key issues like limited reach, sluggish deliveries, and pricing pressures, works hand‑in‑hand with shops to solve these challenges.
By leveraging data‑driven insights, Pincode assists merchants in fine‑tuning their product mix according to real demand, boosting relevance, speed of movement, and profit margins.
“Pincode’s mission is to empower Indian offline shopkeepers with advanced technology solutions to help them grow their businesses and remain competitive against new‑age e‑commerce and quick commerce companies. To this end, operating yet another B2C quick commerce app ourselves was distracting us from our core mission, which is to help offline business partners achieve operational efficiency, improved margins, and visibility and growth in their existing offline business,” said Sameer Nigam, PhonePe Founder and Group CEO.
“As part of this strategic decision, we will now focus the entire Pincode team’s resources towards accelerating the build‑out and scale‑up of a suite of B2B business solutions for offline businesses across India. Pincode already provides inventory management, order management, and other ERP solutions to businesses, and is offering B2B direct sourcing and replenishment solutions for certain categories,” added Vivek Lohcheb, CEO of Pincode.
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