Jockey Unveils Next Gen Inno-Wear, Expanding Men’s Innerwear Collection with a New Standard of Bonding Technology and Comfort
(source : ANI) ( Photo Credit : ani)
Bengaluru, India – Page Industries, the company that runs the Jockey brand in India, has announced the launch of its newest line of men’s underwear, called Next Gen Inno‑Wear. The collection uses a new Bonding Technology that stitches the fabric together without any visible seams, giving a smooth, irritation‑free feel that moves with the body.
The new trunks are built for everyday life. They use high‑grade microfiber to keep the fit tight but comfortable, and a breathable mesh pouch lets air flow for extra ventilation. A StayFresh™ lining keeps the fabric smelling fresh all day. The waistband has no labels or tags, so there’s no digging or rubbing no matter how busy the schedule.
“We want men to have underwear that works above and beyond everyday comfort,” says Nihal Rajan, chief marketing officer for Jockey India. “This collection is meant for the modern guy who wants the best of tech and design without sacrificing style.”
The line includes premium trunks that can handle commuting, office work, or a workout. The Bonding Technology makes the trunks stretch as needed so movement is never restricted. The brand emphasizes the look: sleek, understated, and ready for the fast‑paced life of today’s man.
Page Industries also manages Jockey’s presence in India, Sri Lanka, Bangladesh and several Gulf countries. The new collection is already available at Jockey exclusive stores, major multi‑brand outlets, popular marketplaces, and online at www.jockey.in. The launch is backed by a new multi‑platform marketing push: a film, social media visuals and in‑store displays show off the product’s tech and comfort. View the campaign film on YouTube (youtu.be/G5WJAtvue6Q).
Jockey remains a market leader in premium men’s underwear. The brand is stocked in more than 2,800 cities and towns across India, with over 112,000 multi‑brand outlets and 1,100 exclusive Jockey stores. The banner company, with a heritage that dates back more than a century, continues to innovate in comfort, style and technology for men today.
Source: aninews
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