Building Retail Resilience in New Delhi: Coca-Cola India’s Commitment to Local Entrepreneurs
(source : ANI) ( Photo Credit : ani)
Coca-Cola India is teaming up with its bottling partners, Moon Beverages Ltd. and Kandhari Global Beverages Private Ltd., to boost Delhi’s kirana stores—the small neighborhood shops that keep everyday life buzzing. They’re rolling out advanced cooling infrastructure and digital tools to help thousands of these local owners expand their businesses. This effort fits right into the Coca-Cola India Locally Yours campaign, which celebrates the brand’s role in supporting community entrepreneurs and sparking joy during festivals and daily routines.
These new Coca-Cola coolers are making a real difference for micro, small, and medium retailers. They ramp up sales, keep products fresh longer, and turn stores into more inviting spots for customers. Beyond just moving more drinks, the coolers build happier shoppers and invigorate the entire local retail scene in Delhi.
Adding to the mix, the tech-savvy Coke Buddy platform gives kirana owners a smart boost. It lets them self-order supplies with AI-driven insights and round-the-clock help, simplifying daily tasks and creating a smoother, more tailored shopping vibe for everyone involved.
Local shop owners are feeling the positive vibes firsthand. Take Raksha Ram Gupta, who’s run a tea stall in Delhi for almost 20 years. “Festivals mean massive crowds, and stocking popular beverages like Coke has supercharged my sales,” he says. “It’s turned my spot into a hangout for locals and office workers alike. Plus, this little business helped put my kids through school—they’re now a CA, a lawyer, and an MBBS student. I’m so proud.”
Yash Pal echoes that sentiment from his family juice center, which has served Delhi folks since before independence. “We get everyone from office-goers grabbing big bottles to travelers on the go,” he shares. “With Coca-Cola’s steady backing, we stay ready for what customers want, whether it’s everyday thirst or festive fun.”
Ankit Gupta, whose family kirana store has thrived for over 30 years, adds, “We’ve grown with our neighbors’ changing tastes—from pairing Coke with chole-chawal to handling holiday rushes. The best part? Seeing familiar faces come back, thanks to that simple, feel-good experience.”
Coca-Cola India’s leaders are all in on this push. Sundeep Bajoria, Vice President of India Operations and Southwest Asia, explains, “We’re blending innovative partnerships, top-notch cooling tech, and hands-on help to fortify Delhi’s traditional trade. This setup lets retailers tackle modern demands, builds a tough distribution network, and crafts better moments for consumers in the city.”
Anant Agrawal, Vice Chairman of Moon Beverages Ltd., chimes in: “We’re dedicated to a strong retail ecosystem in Delhi alongside Coca-Cola. By adding smart cooling and digital tools, we help shops handle growing demand, boost efficiency, and grow right alongside their communities.”
Taran Pal Singh Kandhari, Director at Kandhari Global Beverages Pvt. Ltd., highlights Delhi NCR’s vibrant market: “Kirana stores sit at the heart of it all. We’re expanding cold-chain setups, widening our reach, and arming owners with tools that upgrade operations and delight customers.”
Coca-Cola India stands as one of the top beverage players in the country, dishing out everything from sparkling sodas like Coca-Cola, Thums Up, and Sprite to juices, waters, and even coffee options. They reach nearly 5 million outlets nationwide through their bottling network, focusing on sustainable moves like cutting sugar, eco-friendly packaging, and community support. Globally, the company and its partners employ over 700,000 people, fostering local growth everywhere they operate. Check out more at www.cocacolacompany.com or follow them on social media.
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