Hyundai Motor Group is making waves in the global auto industry, with a big chunk of its sales coming from high-profit spots like the US and Japan. Last year, the South Korean giant sold 65.1% of its vehicles in these advanced markets, topping rivals like Toyota at 59.2%, Volkswagen at 49.4%, and General Motors at 55.6%, according to a new report from credit analysts Nice Investors Service.
These advanced markets include the United States, Canada, Western Europe, South Korea, and Japan—places where cars fetch higher average prices, boosting profits for automakers.
Hyundai and its sister brand Kia also shine in selling premium, high-margin models. As of June, 68.5% of their combined sales were upscale trims, edging out GM’s 65.1%, Toyota’s 63%, and Volkswagen’s 55.1%. Experts point to booming demand for sport utility vehicles (SUVs) and the success of Hyundai’s luxury Genesis brand as key drivers behind this edge.
Financially, Hyundai Motor Group looks steady too. At the end of June, Hyundai’s debt ratio sat at 63.8% and Kia’s at 64.6%—a bit above Toyota’s 54.6%, but far healthier than Volkswagen’s 114.5% and GM’s whopping 180.4%.
On another note, Hyundai just unveiled a revamped customer experience center in Seoul. The space now highlights the company’s rich heritage and culture, including a cool automotive-themed library. Teaming up with Japan’s Culture Convenience Club (the folks behind Tsutaya Books), it stocks over 2,500 books and around 500 car-related treasures, like rare vintage collectibles that should thrill auto fans.
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