Business

Vuezen x Salman Yusuff Khan: A Bold Partnership Redefining Eyewear on a Global Stage

Dubai-based eyewear brand Vuezen is making waves in India with a big announcement: they’ve roped in popular dancer and entrepreneur Salman Yusuff Khan as their brand ambassador. This move signals Vuezen’s bold push into the Indian market and beyond, blending stylish eyewear with a message of fearless self-expression.

Born in Dubai, Vuezen stands out with its vibrant frames, daring designs, and focus on individuality. The brand has already won hearts in the UAE, and now it’s gearing up to conquer India’s dynamic fashion scene. Teaming up with Salman feels like the perfect fit—after all, he’s not just a dancer who’s shone on shows like India’s Best Dancer, but also an actor, director, producer, and entrepreneur who lives for authenticity and pushing boundaries.

“Vuezen isn’t just about eyewear—it’s about identity,” Salman said in a statement. “It’s fresh, fearless, and all about standing out. That vibe hits home for me, whether I’m performing, storytelling, or building my ventures.” His passion for bold self-expression matches Vuezen’s vibe perfectly, making this partnership more than a simple endorsement.

To kick things off, Vuezen and Salman are launching the #VuezenPassTheShades challenge on Instagram (@vuezen). It’s an interactive digital campaign where fans can share their unique style and join the fun—think celebrating individuality through cool shades and creative posts. Head over to their handle to get involved and see how everyday eyewear can amp up your personal flair.

Vuezen’s designs prioritize comfort, confidence, and pops of color, crafted for trendsetters who lead the pack. Founder Mehreen Sheikh couldn’t be more thrilled: “Salman embodies the bold, original spirit we built Vuezen on. As we expand in India and tap into global markets, his energy and fanbase will be a total game-changer.”

Expect exciting collabs ahead, including immersive campaigns, exclusive capsule collections, and limited-edition drops that mix Vuezen’s innovative eyewear with Salman’s signature style. This isn’t just a brand tie-up—it’s a movement to empower people through accessories, challenging how we view eyewear and inspiring everyone to express themselves unapologetically.

Vuezen’s shift from Dubai’s creative hub to India’s vibrant style world is all about evolution. With Salman’s global appeal, the brand is ready to make eyewear a statement of empowerment. Check out their stunning collection at vuezen.io and see why Vuezen is set to shine everywhere.

(Advertorial Disclaimer: This story is based on a press release from PNN. bears no responsibility for the content.)


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