Bengaluru, Dec 4 – PhonePe’s subsidiary, Pincode, revealed on Thursday that it will concentrate all of its efforts on broadening its B2B services for physical retailers, while phasing out its consumer‑facing shopping app.
Pincode, the hyper‑local quick‑commerce platform of PhonePe, has teamed up with offline merchants to address key challenges such as limited reach, delivery bottlenecks and price pressures.
By leveraging data‑driven insights, the service assists shop owners in fine‑tuning their product ranges based on actual customer demand, which leads to higher relevance, swifter inventory turnover and improved profit margins.
“Pincode’s mission is to empower Indian offline shopkeepers with advanced technology solutions to help them grow their businesses and remain competitive against new‑age e‑commerce and quick commerce companies. To this end, operating yet another B2C quick commerce app ourselves was distracting us from our core mission, which is to help offline business partners achieve operational efficiency, improved margins, and visibility and growth in their existing offline business,” said Sameer Nigam, PhonePe Founder and Group CEO.
“As part of this strategic decision, we will now focus the entire Pincode team’s resources towards accelerating the build‑out and scale‑up of a suite of B2B business solutions for offline businesses across India. Pincode already provides inventory management, order management, and other ERP solutions to businesses, and is offering B2B direct sourcing and replenishment solutions for certain categories,” added Vivek Lohcheb, CEO of Pincode.
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