After topping the Russian autos market in 2022, Chinese automakers are now losing almost 30 % of their sales in the country this year.
The sudden drop follows a wave of tougher regulations and a shift in consumer tastes. Russian buyers are turning to European and domestic brands, while some Chinese models face quality complaints that made headlines on social media.
Industry experts say the decision to cut production in Russia was prompted by rising import duties and stricter safety standards. “We had to stop stopping,” the head of a leading Chinese manufacturer told reporters. “Every four‑year cycle, the market changes, and we have to react fast.”
The loss is already sending shockwaves through the global supply chain. Parts suppliers that once shipped thousands of units every month are scrambling to find new buyers, and Shanghai’s biggest auto‑maker has said it will postpone plans to build a new factory in Moscow.
While the fall could hurt Chinese carmakers’ profits, analysts warn this is only a temporary setback. “The Russian market remains the largest for Chinese brands outside China,” said a market analyst. “Competitors will launch new models tailored to local preferences, and demand could rebound in the next 12 months.”
Consumers in Russia are already witnessing price discounts and warranty extensions as firms compete for a smaller purse of buyers. Some Russian dealers are also offering free maintenance packages to keep loyal customers.
The slump highlights how quickly a dominant position can evaporate in a global market, and how vital it is for auto giants to keep pulse on local rules and buyer behaviour.
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