Shimla, Himachal Pradesh, India—On National Ayurveda Day, the Ayush Department brought together experts, farmers, and entrepreneurs from across India for the Ayurveda Manthan program in Shimla. The event spotlighted how Himachal Pradesh is stepping up as a top destination for Ayurvedic wellness tourism.
Discussions dove into key topics like Ayurveda treatments, Panchkarma therapies, protecting medicinal plants, and turning them into profitable businesses. Ayush and Sports Minister Yadvinder Singh Goma shared his excitement, saying the state is becoming a hub of excellence in Ayurveda. “Our government is all in on promoting Ayurveda both nationally and globally,” he told reporters.
Himachal Pradesh boasts rich supplies of medicinal plants, and the state is pushing forward with smart branding and packaging to get them into national and international markets. To keep things transparent in quality, marketing, and sales, local pharmacy units will switch to a society model. Goma also highlighted plans to team up with the tourism department, adding Panchkarma facilities at popular tourist spots and hotels. This move aims to position Himachal as a go-to spot for Ayurvedic wellness tourism.
During the event, Goma launched the Ayush Sankalan Portal, a new digital tool for tracking Ayurvedic hospitals, dispensaries, and medicine supplies across the state. It pulls together real-time info on outpatient visits, inpatient services, drug availability, and even doctors’ attendance—all in one easy platform.
The minister went further, announcing that select herbs will soon count as commercial crops to boost their growth and trade on a bigger scale. When asked about legalizing cannabis farming for medicinal use, Goma noted the government’s close attention to the issue, with ongoing talks to explore options.
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