Shehla Arif is a rising star in Kashmir’s growing fashion scene, turning a lifelong love of drawing into a thriving design studio in Srinagar.
Aformer government worker, Shehla risked a steady paycheck to follow her dream. She left her 10‑4 job and opened a tiny shop in a single room, stitching women’s suits that blended traditional Kashmiri patterns with modern cuts.
Without any formal design training, Shehla’s creativity earned word‑of‑mouth buzz. Friends and family warned her she was abandoning security, but her focus never wavered. She kept refining her designs, eventually turning the small studio into a full‑blown brand that offers bridal wear, contemporary outfits and unique fusion pieces.
Social media eventually helped the brand reach a wider audience. Once Shehla set up Instagram and Facebook pages, her eye‑catching photos drew clients from all over Kashmir and beyond. The platform gave the brand visibility and fueled a steady stream of orders.
Today, Shehla Arif’s collection is popular among young Kashmiris seeking modern apparel that still respects local heritage. Her designs have even crossed borders, finding favorite clients in Gulf countries and the Middle East.
Beyond her own success, Shehla has created jobs for other aspiring women in the fashion industry, turning her passion into an entrepreneurial success story that inspires the next generation.
Source: aninews
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