Sahm Capital, a top fintech company in Saudi Arabia, has teamed up with Walking Challenge Entertainment in an exciting new partnership that’s all about blending health and money smarts. The big reveal happened at Sahm Capital’s headquarters in Riyadh, with His Royal Highness Prince Khalid bin Saud Al-Faisal, Chairman of Walking Challenge, joining senior leaders from both sides for the launch.
At the heart of this Saudi Arabia fintech partnership is the “Your Steps to Investment” initiative. Walking Challenge app users can now turn their daily steps into real rewards—like cash vouchers—redeemable through the Sahm App. It’s a fresh way to link fitness goals with financial growth, pushing people toward active lifestyles and smart investing habits.
Sahm Capital is also jumping in as a sponsor for 13 Walking Challenge events, including the popular National Day Walking Challenge. This move ties the collaboration right into Saudi Arabia’s cultural scene, making wellness and finance feel like everyday wins.
Yasser Bajsir, a board member and financial advisor at Walking Challenge, shared his excitement: “Walking Challenge is all about those small steps that spark big changes. Teaming up with Sahm Capital lets us turn activity into financial power, aligning perfectly with Vision 2030’s goals.”
Steven Chou, Chairman of Sahm Capital, echoed the vibe: “This is health and wealth coming together seamlessly. Walking Challenge gets people moving, and we’re here to help them invest wisely—creating real opportunities for a brighter future.”
The duo’s efforts support Saudi Arabia’s Vision 2030 Quality of Life Program, which boosts well-being, promotes fitness, and opens doors to financial inclusion for more people across the Kingdom.
For the record, Sahm Capital is Riyadh-based and fully licensed by the Capital Market Authority (CMA) for services like investment advising, trading, and fund management (license no. 22251-25). It’s the fastest-growing player on the Saudi Exchange, thanks to its cutting-edge tech and easy-to-use financial tools.
Walking Challenge Entertainment, meanwhile, runs major community events focused on wellness and fun, helping build healthier, tighter-knit communities in Saudi Arabia through creative programs.
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