In Goa, India, Badho.in brought together nearly 300 distributors, business partners, and top executives for the exciting Annual Distributor Conference 2025 of Kapila Krishi Udyog Ltd. This three-day event highlighted collaboration and innovation in the animal feed industry, showcasing how digital tools can boost growth for brands and distributors alike.
Badho.in, a top digital B2B platform, helps brands, distributors, and retailers with real-time insights, easy order management, and rewarding incentives. Through this partnership with Kapila, attendees got a close look at how modern tech streamlines cattle feed distribution, cuts inefficiencies, and drives profits. Kapila has hit a massive turnover of over INR 1,000 crore thanks to its focus on quality and fresh ideas. The company runs five advanced automatic cattle feed plants across India, with two more in the works, signaling big plans for expansion in the livestock feed market.
The conference kicked off with a traditional lamp lighting and a lively Ganesh Vandana performance, setting a positive vibe. Kapila Director Saurabh Shivhare spoke to the crowd about their shared goals with Badho.in: delivering science-backed, high-quality animal feed to farmers everywhere while using digital tools for better transparency and trust.
A major highlight was recognizing standout performers. Kapila and Badho.in awarded top distributors like Kharbanda Feed Store in Kashipur, Laba Cement & Traders in Raebareli, Ram Krishna & Sons in Fatehpur, Gag & Sons in Gorakhpur, Good Luck Food Enterprises in Ghazipur, and Sharad Agrawal Krishi Seva Kendra in Sehore. They also celebrated regional managers and sales officers who excel with the Badho platform, handing out honors like Best Business Manager of the Year and OPS Champ 2024-25.
Sessions dove into tech and innovation, teaching distributors how to use the latest Badho app features for simpler ordering, secure payments, tracking schemes, and viewing sales dashboards in real time. Workshops covered smart feed management, silage production tips, and ways to grow markets using digital distribution tools.
To keep things fun, the event mixed in entertainment with comedy from Mr. Sachan, upbeat music, and dance shows. This blend of business talks, networking, awards, and laughs created a memorable gathering that strengthened ties in the B2B distribution network.
In his closing words, Saurabh Shivhare emphasized unity: “Our belief is that every farmer deserves access to reliable, nutritious feed, delivered with transparency and trust. With partners like Badho.in, we are not just expanding our reach, but also modernizing how we operate—making the channel more efficient, the engagement more meaningful. Milkomore is not just a brand—it is a family united by hard work, dedication, and the promise of growth.”
The conference reinforced Badho.in’s mission to transform channel distribution in general trade. By organizing processes, fixing gaps, and connecting over 1,000,000 active retailers and distributors with 1,000+ brands, Badho boosts efficiency and transparency. For Kapila’s team, it was a clear sign that adopting digital B2B solutions can speed up growth, simplify trade, and forge lasting partnerships in the cattle feed and animal nutrition sectors.
Badho.in stands out as a game-changer in B2B platforms, offering order management, real-time data, scheme tracking, and rewards to help everyone in the supply chain succeed.
(Advertorial: This story comes from VMPL. The publisher isn’t responsible for its content.)
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