(source : ANI) ( Photo Credit : ani)
India’s booming consumer market is set to become the world’s second largest by 2030, and AI is leading the charge in how brands connect with customers. A fresh wave of AI-powered consumer research platforms is changing everything, helping businesses not just hear what customers say, but act on it in real time. This new "Agentic AI" era lets companies understand needs across customer experience and market research like never before.
Leading the way is SurveySensum, which just unveiled its fully AI-transformed platform. This upgrade makes it a go-to tool for Indian companies and businesses worldwide chasing smarter customer engagement and market intelligence.
The move fits perfectly with India’s national drive to embrace AI in every sector, including programs like "AI for All." Many firms are still figuring out their digital strategies, but SurveySensum’s new SensAI engine brings a game-changing approach tailored for India’s fast-paced, massive market.
So, what makes this AI-powered platform stand out? Here are the key features that make customer feedback and consumer research quicker and sharper:
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AI-Powered Questionnaire Generation: No more hours spent building surveys. Just type a simple prompt, and SensAI creates smart, multi-channel questionnaires instantly.
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Real-Time Text and Sentiment Analysis: This tool dives into thousands of comments from surveys, chats, and social media in seconds. It uncovers themes and emotions with deep context, going way beyond basic keyword searches to deliver instant insights.
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Smart Ticketing & Alerts: Spot urgent issues like complaints or bad reviews? SensAI automatically turns them into tickets and sends them to the right team for quick fixes.
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AI-Powered Dashboards: Need a custom dashboard for customer experience (CX) metrics? Enter a text prompt, and it builds one on the fly—no manual setup required.
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AI Companion: Think of this as your always-ready sidekick. It answers questions, breaks down tricky trends in plain English, and suggests the best next steps for CX teams and researchers.
"In India, our young, tech-loving crowd and diverse shoppers mean handling millions of conversations on the spot is a must for any business," says Rajiv Lamba, CEO of SurveySensum. "SensAI lets Indian companies shift from just gathering feedback to taking proactive steps right away. It’s not only about automation—it’s about giving every business the power to create super-personalized experiences at massive scale."
SurveySensum goes beyond the tech, too. With data privacy heating up in India, the platform builds in strong protections and bias checks to follow all regulations and build real trust. It promotes clear, honest insights that keep customers and companies confident.
Plus, SensAI is all about boosting teams, not replacing them. It handles the boring stuff like sorting data and cranking out reports, so your people can focus on big-picture research, real customer connections, and creative problem-solving. This lines up with India’s push to train workers for the digital world.
Overall, SurveySensum’s platform speeds up decisions, lifts customer satisfaction, and sparks new ideas in services—fueling India’s goal of a top-tier digital economy. Early users are seeing big wins: companies report 35% faster issue fixes and 25% higher response rates. One major FMCG brand slashed new product launch times by 50% with quick concept tests via SensAI, while a big logistics firm cut customer calls by 40% thanks to timely alerts, freeing staff for tougher challenges.
SurveySensum is a top AI-driven platform for omnichannel customer feedback and consumer research. It lets businesses gather, analyze, and respond to feedback and market insights live, across every touchpoint. With a solid footprint in Asia-Pacific and beyond, it has helped over 300 large and midsize enterprises in India and globally craft standout customer experiences and smart, data-backed choices through ethical, people-first AI.
(This content is provided as an advertorial by VMPL; bears no responsibility for its accuracy.)
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