New Delhi, Oct 23 – Bollywood singer‑composer Tony Kakkar has slipped a shout‑out to India’s leading payments app, Paytm, into his fresh hit “Coca Cola 2.” The upbeat track is already sparking buzz on social media, with fans dancing to its catchy hooks and lively rhythm.
While the tune keeps listeners grooving, Tony casually drops “Paytm” in the middle of the chorus, a nod that feels natural to a generation that habits their coffee shop orders, movie tickets, and grocery bills through mobile payments.
For Paytm, a name synonymous with QR‑code transactions and the first all‑in‑one digital wallet in India, the mention in a chart‑topping song underscores how deeply the brand is woven into daily life—from tiny market stalls to national retail giants. The company highlighted that Paytm has grown beyond simple payments to become a core part of India’s digital economy, empowering small businesses and bringing financial services to millions of users.
“It shows that entertainment and everyday life are now totally linked with digital convenience,” Paytm said. “Tony’s casual reference to Paytm in ‘Coca Cola 2’ shows how we’ve become a natural part of India’s rhythm.”
The partnership between pop music and fintech is a clear signal of how mobile payments and pop culture keep pushing India towards a cash‑less, trust‑based future. As Tony’s new single climbs the charts, it brings a familiar name to an even wider audience, boosting both his fan base and Paytm’s brand visibility.
Source: ianslive
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