(source : ANI) ( Photo Credit : ani)
Mumbai, India – Beauty lovers, get ready for some exciting news. India’s top beauty spot, Nykaa, has teamed up with Bollywood superstar Deepika Padukone as its new brand ambassador. Deepika, known for her roles in hits like Padmaavat and Piku, isn’t just an actress – she’s also an entrepreneur, mental health advocate, and a real-life inspiration for women everywhere. This partnership celebrates self-care, self-expression, and embracing your unique beauty at every stage of life.
In a fresh campaign video, Deepika shows off a fun, everyday vibe. She reminds us that you don’t need a special occasion to pamper yourself. Why wait? You’re the best reason to glow up with your favorite lipstick or skincare routine. The message hits home: In a busy world, choosing yourself is the ultimate beauty move.
Nykaa has always stood for beauty in all forms – from bold shades to natural textures. Since launching in 2012, the brand has grown into a powerhouse, serving over 45 million customers across India. It offers global hits like Charlotte Tilbury and Elf Cosmetics, plus homegrown stars like Kay Beauty. Whether you’re hunting for your first kajal at 17 or the perfect retinol at 40, Nykaa grows with you, making beauty accessible and fun.
Deepika fits right in. From her breakout role in Om Shanti Om to strutting red carpets at Cannes and the Met Gala, she’s redefined Indian beauty on her own terms. She’s all about authenticity, from gym sessions to big meetings, turning everyday rituals into acts of self-love. "Beauty for me has never been about the spotlight alone," Deepika said. "It’s about everyday rituals and practicing them with consistency. Nykaa gets that – beauty isn’t just for big occasions, but for the moments in between. Together, we’re inspiring millions to define beauty their way."
Nykaa’s CEO, Anchit Nayar, couldn’t be more thrilled. "We’re proud to welcome Deepika Padukone to the Nykaa family," he shared. "As a global icon, her authenticity and versatility match our goal to transform beauty in India and beyond. She inspires across generations, helping us build a space where commerce, culture, and community come together to empower women."
As brand ambassador, Deepika will star in Nykaa’s biggest events, like the Pink Friday Sale, Nykaaland festival, and Best in Beauty Awards. She’ll bring her realness to festive campaigns too, proving beauty is about feeling confident in your skin – no rules attached.
Founded by Falguni Nayar, Nykaa started as an online beauty retailer and now includes fashion, men’s grooming via Nykaa Man, and even a Middle East expansion with Nysaa. With 250 stores and loyal online fans, it’s a go-to for everything from Nykaa Cosmetics to international faves like Urban Decay. The brand’s focus on innovation and customer joy has earned it spots on lists like TIME’s Most Influential Companies.
This Nykaa-Deepika duo feels like a match made in beauty heaven. Next time you swipe on that gloss or spritz perfume, remember: You’re the star of your own story. Tum hi ho, Nykaa!
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