Eveready Announces Strategic Expansion of Product Portfolio; Forays into Mobile Accessories Segment
(source : ANI) ( Photo Credit : ani)
Eveready Industries India Ltd., India’s top battery and flashlight brand, just stepped into the mobile accessories market with a fresh lineup of power banks, chargers, and cables. This move shows the company’s drive to match today’s fast-changing consumer habits and the growing need for digital connectivity on the go.
With more than 100 years of history in reliable power solutions, Eveready is expanding its reach. The new products promise top-notch quality and smart features tailored for busy, mobile lives. “Our entry into mobile accessories marks a big leap in powering daily life across India,” said Anirban Banerjee, CEO of Eveready. “We’re committed to delivering trustworthy, innovative options for connected consumers. These high-quality power banks and chargers will give millions reliable power wherever they are. It’s all about embracing digital mobility and convenience.”
The lineup kicks off with versatile power banks from 5,000 mAh to 20,000 mAh. You’ll find MagSafe-compatible models for easy wireless charging, plus versions with built-in cables for hassle-free use anywhere. Pair them with chargers ranging from 12W to powerful 65W GaN options that deliver quick, safe power to all sorts of devices.
Eveready also rolled out durable charging cables made with premium nylon braiding. They support fast charging up to 5A and work seamlessly with Apple, Android, and Type-C gadgets. Priced affordably, these items make premium mobile power solutions available to everyday users throughout India. The collection even adds extras like wireless charging pads and compact designs perfect for travel, turning Eveready into your go-to spot for modern mobile essentials.
“Eveready has powered Indian homes for decades with batteries, flashlights, and lights,” added Insiyah Chawala, Senior General Manager. “As lifestyles shift, we’re evolving too. This jump into mobile accessories stresses the need for a full system—charger, cable, power bank—that handles true fast charging. It fits our goal to stand for power in every form.”
This launch builds on Eveready’s strong roots. Founded in 1934, the company leads the dry cell battery market and claims the No. 1 spot in India, according to recent Nielsen data. In 2023, it refreshed its brand with a new infinity logo and the tagline “Give Me Power, Give Me Red.” Highlights include the innovative Ultima Alkaline battery and a revamped go-to-market strategy.
Eveready runs advanced manufacturing plants in places like Matia, Lucknow, Noida, Haridwar, Maddur, and Kolkata. These sites follow strict ISO 9000 quality and ISO 14000 environmental standards, focusing on sustainability. Backed by a government-approved R&D center, the company keeps pushing boundaries in energy solutions to light up lives in India’s digital age.
(This story is based on a press release from NewsVoir. is not responsible for its content.)
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