The NBA’s relationship with China, its massive international fanbase and market, has faced tough times lately. Think trade tensions under former President Donald Trump and that 2019 tweet storm from Houston Rockets exec Daryl Morey—they all put a big chill on things. But now, signs show those NBA-China ties are warming up again.
At the heart of this revival? The Brooklyn Nets. They’re leading the charge to mend those billion-dollar connections. Next month, the Nets will face the Phoenix Suns in preseason games in Macao. This marks the NBA’s exciting return to China for the first time since 2019, when the Nets took on the Los Angeles Lakers there.
No surprise the Nets are front and center. Their owner, Joe Tsai—a powerhouse businessman with deep roots in China—is steering the team toward stronger NBA China partnerships. Adding to the momentum, the Nets just signed Fanbo Zeng, a rising star from China’s national team, on Monday, sources say.
This move could boost NBA popularity in China even more, drawing in fans eager for homegrown talent and high-stakes games. As the league eyes global growth, expect more bridges being built between the NBA and its key Asian market.
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