Focus on Perry, Matthews, Lauren Bell, Ghosh, alongside Andrew Flintoff in Women’s T20 World Cup campaign

The International Cricket Council (ICC) and the England and Wales Cricket Board (ECB) just kicked off an exciting new global marketing campaign called Catch the Spirit. It’s all about building buzz for the ICC Women’s T20 World Cup, set to light up England and Wales next summer.

This vibrant campaign stars some of women’s cricket’s top talents: Australia’s Ellyse Perry, West Indies’ Hayley Matthews, England’s Lauren Bell, and India’s Richa Ghosh. They even roped in cricket icon Andrew Flintoff for a fun cameo. The whole thing captures that electric buzz a country gets when a World Cup rolls into town – think packed crowds, roaring cheers, and pure cricket fever.

The tournament will give hundreds of thousands of fans a front-row seat to the world’s best women cricketers at top-notch venues across England and Wales. It’s a massive push to bring women’s cricket into the spotlight like never before. And the timing couldn’t be better – tickets are now on general sale!

Get ready for 33 thrilling matches over 24 days, starting with the opener on June 12 at Edgbaston in Birmingham and wrapping up with the grand final at Lord’s on July 5. Demand is already sky-high for every game, so cricket fans, grab your ICC Women’s T20 World Cup tickets soon to catch this historic event in women’s sports.

England’s fast bowler Lauren Bell shared her excitement: “Catch the Spirit means big crowds, big moments, and big energy for me! Seeing the girls win the 2017 World Cup inspired me to pick up the bat and ball. Playing in front of home fans next summer could spark the next generation – just like the Lionesses did for football after their Euros run.”

Australia’s star all-rounder Ellyse Perry echoed that vibe: “World Cups aren’t just about the game on the field – they bring this amazing energy to cities, communities, and families. Any global cricket event is special, but this one in England and Wales next year? It’s going to be epic. Fans, don’t miss it!”

From sold-out stadiums to local celebrations, Catch the Spirit celebrates cricket’s fun, inclusive side. India’s rising wicketkeeper-batter Richa Ghosh added: “It’s all about the fans – that roaring energy, the cheers, the noise. Playing in England and soaking up that atmosphere will be incredible.”

West Indies’ Hayley Matthews nailed the growing appeal of women’s cricket: “People used to watch women’s sports just to support it, but now everyone sees how entertaining it is on its own. It’s fun, it’s fast-paced, and this T20 World Cup is going to be massive!”

ICC Chairman Jay Shah wrapped it up perfectly: “This campaign nails the thrill of a World Cup and the fire of global competition. With stars from women’s cricket shining bright and Freddie Flintoff’s charisma on board, plus the unbeatable atmosphere in England and Wales, next year’s tournament will deliver unforgettable moments. It’s a true celebration of that winning spirit!”

If you’re a cricket lover, this is your cue to dive into the hype – the ICC Women’s T20 World Cup is shaping up to be one for the ages.


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