SBI Life & BCCI drive breast cancer awareness with ‘Thanks-A-Dot’ as Indian Women’s Cricket Team don pink jerseys in IND vs AUS
(source : ANI) ( Photo Credit : ani)
SBI Life Insurance and the Board of Control for Cricket in India (BCCI) teamed up to spotlight breast cancer awareness on a global stage, using the power of cricket to inspire real change. During a recent One Day International (ODI) match against Australia, the India Women Cricket Team stepped onto the field in eye-catching pink jerseys featuring the Thanks-A-Dot logo. This bold move from the Thanks-A-Dot initiative highlights how sports can unite people and spark vital talks about women’s health, like the need for regular breast self-examinations and early detection to beat breast cancer.
Before the game kicked off, a special ceremony brought together SBI Life’s President and Chief Distribution Officer, M. Anand, along with Chief of Brand, Corporate Communications & CSR, Ravindra Sharma, and actress Mahima Chaudhry—a breast cancer survivor. They handed the custom pink jerseys to team captain Harmanpreet Kaur and players Pratika Rawal and Sneh Rana. The players wore them throughout the match, showing strong support for raising breast cancer awareness and empowering women.
M. Anand shared his thoughts on the effort: “At SBI Life, we focus on protecting lives, dreams, and aspirations. Thanks-A-Dot is our way to boost breast cancer awareness and give women the tools to save lives. We’re thrilled to partner with BCCI and the Indian Women Cricket Team, who rocked the pink jerseys on this big international platform. Together, we hope to motivate millions of women in India and around the world to prioritize breast health.”
He added that breast cancer is a major issue in India, where late detections are common, making early action essential. The initiative ties into SBI Life’s 25 years of helping families plan ahead through financial security. It encourages open chats about breast health at home and combines early detection with smart planning to build confidence for the future.
Mahima Chaudhry, who battled breast cancer herself, praised the campaign: “Joining SBI Life’s Thanks-A-Dot means a lot to me—it’s educating people about breast cancer in a smart, approachable way. From my experience, early detection is everything. The Hug of Life tool reminds women to do monthly breast self-exams.”
Launched in 2019, Thanks-A-Dot educates Indian women on breast self-examination, early detection, and financial readiness for health challenges. In October 2023, it rolled out Project Hug of Life: hot water bags—popular for menstrual relief—now engraved with 3D lumps like those found in breast cancer. This clever design trains women on self-checks and promotes ongoing awareness to change habits for the better.
To get fans involved during the India vs. Australia ODI, BCCI backed several fun integrations. The dot ball counter turned into the “TAD Hug of Life Bag”—for every 50 dot balls, SBI Life will provide Thanks-A-Dot kits to 200 underprivileged women, with guidance on breast self-exams, thanks to partner NGO PRADHAN. The pitch mat also displayed the TAD logo right at the heart of the game.
SBI Life plans to keep the momentum going all year with hands-on events, urging women to build proactive breast health routines and shift attitudes toward open discussions.
By mixing cricket’s excitement with life-saving messages on breast self-examination and early detection, Thanks-A-Dot pushes for action over silence. It protects not just individuals but entire families, aligning with SBI Life’s motto: “Apne Liye, Apno Ke Liye” (For Yourself, For Your Loved Ones). The company stays committed to well-being, awareness, and hope.
SBI Life, one of India’s top trusted life insurers since 2000, offers protection, pension, savings, and health plans to millions. Registered with IRDAI, it serves customers through 1,146 offices, over 27,000 employees, and a vast network of agents and partners. The company focuses on easy claims, digital tools, and ethical service, while giving back through CSR in education, healthcare, and more—reaching over 53,000 people in 2024-25 alone.
For details, check out www.sbilife.co.in or follow on Facebook, Twitter, YouTube, Instagram, and LinkedIn.
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