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Saturday, November 22, 2025

American pasta brands poised for sales boost as tariffs threaten Italian-produced imports

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With the U.S. announcing fresh tariffs that could hike the cost of Italian goods, a number of American pasta producers—from long‑standing family brands to newer, health‑focused lines—are positioning themselves to step in and satisfy domestic demand.

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“The new U.S. tariffs will raise prices on imported Italian goods, especially pasta, olive oil and cheeses,” said Kyle Taylor, an Atlanta chef and founder of the online cooking brand He Cooks.

“There’s not much margin to begin with, so when costs increase, a ripple effect is created that will be felt all the way down to the consumer. Conversely, Italian producers may limit their overseas supply in a proactive response to tariffs, which would also affect prices stateside.”

Taylor told Fox News Digital that the products most exposed to price shocks are those bound by strict regional standards and premium quality requirements.

“There’s no replacement for something like Parmigiano Reggiano cheese or slow‑dried Italian pasta with lower‑cost alternatives without a noticeable drop in quality.”

What’s good news is that U.S. pasta makers who use high‑grade wheat and traditional processes can fill that void. “A few American brands are doing that well,” Taylor added.

Below are five top U.S. pasta brands that stand ready to meet consumer needs.

1. Ronzoni

Ronzoni, founded in 1915 in New York, has long been a household name in pasta. The line is made from pure durum wheat, shaped in bronze molds, and dried slowly to lock in flavor. Their catalog ranges from classic elbows and ziti to ready‑to‑bake lasagna sheets, all priced between $2 and $2.50 a box.

2. Creamette

Creamette is an older American brand with Midwestern roots dating back to the late 1800s. Known for its practicality and value, it’s a pantry staple that consistently delivers a reliable product. Daily Meal ranks it as a dependable choice, and many retailers sell it for just over $1 per box.

3. Banza

Founded in Detroit in 2014 by brothers Brian and Scott Rudolph, Banza offers high‑protein, gluten‑free pasta made from chickpeas instead of wheat. It has quickly become a market leader thanks to its health benefits, familiar texture, and appeal to nutrition‑conscious consumers. Taylor observed that while tariffs won’t stop Americans from cooking, they’ll shift the market toward more domestic craft options and create a clearer, pricier divide between everyday and premium pasta.

4. Mueller’s

Christian Mueller, a German immigrant, started Mueller’s in 1867 with homemade egg noodles sold door‑to‑door in New Jersey. Today the brand, proudly dubbed “the original American pasta,” uses North American durum semolina and offers familiar shapes at prices ranging from 56 cents to $1.50 per box.

5. Barilla

Barilla began in Parma, Italy in 1877 and has grown into the world’s largest pasta maker. The familiar blue‑boxed pastas sold across the U.S. are now produced in Iowa and New York. Known for its consistent quality, quick cooking time, and dependable “al dente” feel, Barilla supplies a wide array of options—including whole‑grain, protein‑fortified and gluten‑free varieties—priced between $1.50 and $2.50 a box.

Fox News Digital asked the National Pasta Association and each of the U.S. brands for comment.

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